User Research with Kids: How to Effectively Conduct Research with Participants Aged 3-16

by Thomas Visby Snitker

If you are a designer, producer, marketer, or researcher creating products for children, it is essential that you are aware of the key differences between children and adults when it comes to user journeys. While children might speak the same language as adult users, what they are actually communicating can be completely different. User Research with Kids explores these differences and more.

User Research with Kids—written by Thomas Visby Snitker, Head of Research at LEGO—will teach you how to better work with children using key approaches, such as understanding what play is and holistically measuring experience from a child’s cognitive perspective. Apply research rigor and best practices for your next product launch, and expand your user understanding.